The Leila Project
Posted by
EL Johnson
on Aug 19, 2009
Labels:
Case Studies,
Leila,
Marketing
/
Leila is a singer/songwriter from Montreal Canada. She is signed to Seven30/Universal Records. Our mission was to expose Leila to the US markets with a series of viral PR pushes to different music blogs as well as promote the growth of a fan base in the US through the use of social media techniques.
Blog Features:
Whatsinmyheadphones.com
Troy Ave "Im In Traffick" Mixtape Cover
Posted by
EL Johnson
on Jul 19, 2009
Labels:
Digital Covers,
portfolio,
Troy Ave
/
This was a project commissioned for Famous Firm artist Troy Ave. Above is the final cover, but we experimented with a couple of other looks as well. The complete idea for the cover wasn't made available to us immediately so we experimented with looks we thought the client might like first. As details became more clear, we were able to come to the final product. check the progression below.
Draft 1
Draft 2
Draft 3
Club Flyer for Nu Money Ent.
Posted by
EL Johnson
on Jun 11, 2009
Labels:
portfolio
/
Super D3Shay EP Featured on 2DopeBoyz.com
Posted by
EL Johnson
on May 14, 2009
Labels:
Brandun Deshay,
Marketing
/
Chilly-O Clothing Project
Posted by
EL Johnson
on May 12, 2009
Labels:
Case Studies,
Chilly-O,
Marketing
/
Atlanta Based lifestyle and streetwear brand, Chilly-O Clothing was looking to organically build its brand awareness. Our mission was to drive up website hits and eventually online sales for the brand. This was achieved through our use of social media tools such as twitter and facebook, as well as campaign based contests to develop a buzz with consumers.
Check out Chilly-O Clothing at www.ChillyO.com
and follow them on twitter at twitter.com/chillyoclothing